Tips & Tricks to TREAT YO' {TPT} SHOP! {TIP #1}
It's 2016 and everyone is in FULL SWING RESOLUTION mode. Marketing Maven is here to help! I'll be rolling out a second RESOLUTION series, this time focusing on simple tutorials with east tips to help you primp & prep your shop for the best TPT year you've had yet! First up: PROFILE PIC UPDATES
// FIRST IMPRESSIONS COUNT //
Like it or not...we are a visual society, and so first impressions really count! When people hit up your storefront, they might be there for a myriad of reasons...and you want them to STAY AND SHOP. You can "TREAT YO' SHOP" in several ways that are quick, easy, and make a better first impression. I still have tons to do with my storefront and will have to work hard to stay up-to-date with changing out banners, headers, etc., but as a seller, an avid TPT customer, and your Marketing Maven....these are my top 5 picks for polishing your storefront appeal:
- Update your PROFILE PHOTO.
- Change up your BANNER, HEADER, & BADGE.
- Clean up your SHOP CATEGORIES.
- Enhance your PROFILE INFO.
- Show your GRATITUDE.
// What is TREAT YO' SELF, Anyway?? //
Have you ever seen the Treat Yo' Self segments on Parks & Recreation?
If not, you MUST watch the clip below & you'll laugh your head off.
Even if you have...watch it again...because it's stinkin' hilarious.
If not, you MUST watch the clip below & you'll laugh your head off.
Even if you have...watch it again...because it's stinkin' hilarious.
// Fancy-Up Your Profile Pic //
I started out with a decent candid photo, and then last year upgraded to the photo you see in the background of the enhanced photo to the right last year when we had some pro photos taken on our anniversary trip {I'm the photog in our house...so there are virtually NO nice photos of me}. After reading the post from Amy Lemons {below} on how to simply upgrade your profile pic, I thought I needed to give it a shot. It was quick, easy, & I think it looks MUCH better than the background photo alone!
When you're linking a profile photo to your shop, blog, link-up, product...you name it...you need people to recognize more than just your face. That's SUPER important, but so is having your fans and customers associate both your name and blog/shop name (if different than your personal name). So, find a photo and add that info to the pic so that all three are easily recognizable at a GLANCE.
Make sure you remember these tips when you're following Amy's tutorial below:
When you're linking a profile photo to your shop, blog, link-up, product...you name it...you need people to recognize more than just your face. That's SUPER important, but so is having your fans and customers associate both your name and blog/shop name (if different than your personal name). So, find a photo and add that info to the pic so that all three are easily recognizable at a GLANCE.
Make sure you remember these tips when you're following Amy's tutorial below:
- USE A GREAT, CLEAR PHOTO: I'm going to write an entire blog post about this, but your photo is your FIRST IMPRESSION to fans and customers. Selfies are great for social media...but some just are NOT appropriate to represent your BRAND. Make sure if you are usual a NON-professionally taken photo that it is high quality...and doesn't look like it was taken at a nightclub. ;-)
- CLEAR TEXT: Either using easy-to-read font on open space in your photo or a color band in the background (like Amy's photo), make sure your name/shop name is clearly easy to read at a glance.
- LOGO EMBLEM: If you have a separate logo/emblem representing your shop or blog, try to work that into the picture...without over-crowding. Usually, you can pop these into one of the corners or off to the side. You don't need to make your logo image large since your photo will be the focus of this profile graphic.
// Learn from a PRO! //
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Check out this detailed tutorial from the one-&-only Amy Lemons from Step Into Second Grade with Mrs. Lemons for step-by-step instructions on how to primp your profile photo for maximum impact.
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// SHOP MY TPT STORE // |
